Segel Journal English

Relaunch Segel Journal

We reinvented the Segel Journal for the publisher Maximilian Verlag. The trade magazine Horizont stated: “The new editor-in-chief Till Behrend … positioned the magazine at the end of 2011 as a ‘magazine for maritime lifestyle’, relaunched it and so increased individual sales by nearly 70 percent compared to the previous year. Due to the more lifestyle-oriented audience, new advertising clients such as Porsche were successfully acquired.”